Long before The Filter existed as a business it was an idea…
Almost a decade ago Peter Gabriel, the musician and digital pioneer, imagined a future of infinite choice. He predicted a world in which people would access any entertainment, anywhere at any time. Rather than being enriched in a world of infinite choice we would become overwhelmed. “When many of us are drowning in choice,” he said, “we are going to need smart filters…”
Indeed, as the web grew bigger and faster, volumes of content increased exponentially. And, sure enough, the challenges of navigation and discovery soon became an obstacle to enjoyment.
Today, The Filter uses its world-leading recommendations and relevance systems to helps content owners, publishers and aggregators around the world maximise their content and services. The Filter is proven to increase usage and engagement which in turn improves margins… making entertainment services more efficient and competitive. With video, music, applications and games, The Filter consistently out-performs editorial and automated recommendations and crucially, outputs can be skewed or biased to meet specific business goals. One day, all entertainment will be optimized this way. Until then, The Filter is unique.
When The Filter approached us we jumped at the chance to work closely with them on a key area of their business, their B2B outfit. They asked us to design the website that would be sent out to all of their high profile partners as well as to the public at large. This of course a great reach for us and sign up immediately.
The website is relatively straight forward, packed with information about the platform, the business and those involved. It was a pleasure to work on.
Feel free to check out The Filter to see it in action.
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